Deciding that living rurally shouldn't mean it was always hard to shop for a last minute baby or birthday gift, or the perfect outfit for a casual BBQ or special occasion, Jodi Sparrow took matters into her own hands, opening Lil' Birdie Boutique in 2011.

Naming the boutique Lil' Birdie as a nod to her own last name - Sparrow - Jodi set about opening in her home town of Wudinna, with the aim of giving locals a place where they could get a city boutique service, experience and range, in their otherwise small, country town.

Quickly outgrowing the first store, Jodi has since moved to a bigger, more central location in Wudinna, continually expanding the range of brands in children's gifts, women's fashion, homewares and unique home décor, available for shipping Australia Wide.